For See All This, editor Vanya Pieters and photographer Sanne Glasbergen went to the opening of Unfair Amsterdam in the Zuiveringshal of the Westergas factory. They mingled with young artists, collectors and art lovers. Unfair is already over but fortunately, we still have the pictures.
From 30 March to 3 April, the Zuiveringshal of the Westergas factory was where the third edition of Unfair took place. Like before, the event found itself at the cutting edge of an exhibition and an art fair, and showed solo presentations with new work by over forty upcoming and established talented artists. See All This made a tour and ran into inspiring people.
‘I’m really proud of what it looks like. Very nice. We’ve become big by having the guts to just go out there and ask. And by having a good concept. We were once across from Job Ubbens of Christies and when he asked ‘How much do you want?’, we said: ‘We don’t want money, we want to collaborate.’ ‘That is a good answer’, he said then. And we’ve been working together ever since. But we haven’t changed in three years. We are still Peter and Adam. Our priority is art and the artist, not making money. The concept is that all artists become part of the fair because we work together. It’s a team effort. It turned into a maze though, I lost sight of my partner an hour ago.
‘We made ceramic globes with a game element. We are collaborating for the first time, but we’ll have to evaluate after this, whether or not to do it again sometime. The potential is there.’
‘This illustration – made entirely with marker dots – took me a full day, but spread out over a month. It’s meditative work, but you shouldn’t do it for too long. Then you’ll go nuts.’
‘The vibe is good. I hope it will be successful, I already saw a lot of collectors, so who knows! Not every work by all the artists that I like fits well between the lines of Gallery Fons Welters, so I enjoy creating an opportunity for young talent in this way.’
‘Even though I usually go to comics-festivals, I am impressed by Unfair. Many free spirits here. I’m showing Architecture of an Atom, a comic book, installation and performance. Yeah, I am quite busy. And I also made a feature film!’
‘People can buy part of my process here, none of this is really finished. It’s like a try-out. And it goes well with the concept of the fair. Did you know that all the artists worked together to build up the entire fair? It all started with a few planks.’
‘These flowers? A good friend of mine just gave them to me. He thought I deserved some little flowers after working to pieces these days. So sweet.’
‘What I like about Unfair is its slightly radical attitude. Unfair is actually the Uber among the art fairs. But as a member of the board, I might not be completely objective.’
‘I just accidentally knocked something over, smooth move for a policy advisor for art and culture.’
‘You have a collection, I once read, when there’s no empty spot left on your wall. And I have a lot of windows in my home, so I have a modest collection.’
‘I saw the film Control three times as preparation for this work about Joy Division. I have the idea that people pass by it quickly, but whenever I have a chance to explain, they do get what it’s about. But I only approach people when they keep looking at the work. I don’t want to be too pushy.’
‘Abel Minnée used all the light sources from my photo studio for his installation, including the light of my toast maker: ‘SILVERCREST SPM A2 2000 220-240 V’, how do you like that for a quote?’